Community-Led Growth: How to Build a Community from Scratch
9 Jun 2021
News
Natalie Luneva
ENTREPRENEUR LEADERSHIP NETWORK WRITER
I’ve spent the past 10 years growing companies and I can say without a doubt that when done right, community building has the best short-, medium-, and long-term ROI out of all the marketing and sales tactics — and I have tried and tested hundreds of them.
Why is community building such a magical asset? Because it can touch on all the business metrics that matter, from churn rate to MRR and to cost-cutting. But more on that later.
For now, I’d like to focus on how you can build a community from scratch. Most entrepreneurs I spoke to have the same two objections when it comes to community-led growth: it’s time-consuming and it takes too long.
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I’ve spent the past 10 years growing companies and I can say without a doubt that when done right, community building has the best short-, medium-, and long-term ROI out of all the marketing and sales tactics — and I have tried and tested hundreds of them.
Why is community...
It’s been incredibly interesting to watch just how the world has responded to the Covid-19 crisis. Some businesses and individuals didn’t seem to respond or pivot at all, but a select group of companies figured out how to not only stay afloat, but also thrive in the midst of this pandemic.
These companies,...
It’s been incredibly interesting to watch just how the world has responded to the Covid-19 crisis. Some businesses and individuals didn’t seem to respond or pivot at all, but a select group of companies figured out how to not only stay afloat, but also thrive in the midst of this pandemic. ...