Community-Led Growth: How to Build a Community from Scratch
9 Jun 2021
I’ve spent the past 10 years growing companies and I can say without a doubt that when done right, community building has the best short-, medium-, and long-term ROI out of all the marketing and sales tactics — and I have tried and tested hundreds of them.
Why is community building such a magical asset? Because it can touch on all the business metrics that matter, from churn rate to MRR and to cost-cutting. But more on that later.
For now, I’d like to focus on how you can build a community from scratch. Most entrepreneurs I spoke to have the same two objections when it comes to community-led growth: it’s time-consuming and it takes too long.
Let’s bust these two myths about community building, shall we?
How to build a community that fuels growth and authority
First off, let’s make one thing clear: I’m not simply talking about building a Facebook page/group or a Slack channel where you post regularly, and...that’s it because very few people actually engage with your posts. You can do all that on your own with ads.