Remote Work Doesn't Stifle Innovation — Overlooking These Best Practices Will.

28 Oct 2022


Apple, Google, and other companies mandating that employees work in the office for most or all of their time claim that any time spent working remotely stifles innovation. According to Apple CEO Tim Cook, "Innovation isn't always a planned activity. It's bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that."

Yet is this true? On the one hand, research at MIT found that remote work weakens the cross-functional, inter-team "weak ties" that form the basis for the exchange of new ideas that tend to foster innovation. A study by Microsoft similarly found that remote work weakens innovation since workers communicate less with those outside their own teams.

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